Google’s Schmidt: Apple vs. Google is “the defining fight “
Just a couple of days ago if you were to use Google Finance, and type “sell” in the search box, the returned result would be a stock page of Apple’s declining stock . When Google was questioned on the matter, they claimed it wasn’t deliberate — but that their algorithms seemed to be “keying off of the words “sell” and “sells” in the description of this very popular stock symbol”.
Well, two days later, the “sell” page no longer comes up as Apple, and although Google gave a more in-depth explanation on the matter (not to be explained here), whether or not one will believe their theory is probably determined by their overall feelings for the company. Especially since Google can offer no proof for their more in-depth excuse for the Apple slight.
In general though, it’s a bit ironic how that “very popular stock symbol” just so happened to be their greatest rival at the moment.
It’s no secret that Apple and Google have little, if any, benevolence for one another. Both companies are now directly engaged in what Google’s CEO calls the “defining fight”. That is, a mobile war that will determine the future of both companies.
Mobile devices are the wave of the present and of the future. Smart-phones and tablets are replacing PC’s every minute as people opt for the latest tiny devices they can take anywhere, over the stay at home desktop, or even the more mobile laptops. And there really is no room for either company to allow the other any room in the market. Typically the dominant leader grows and grows and that worries both sides. When Google presented Android to the world, everything changed between the two. No longer was Google merely a site that could be accessed by Apple mobile fans, but those fans could now even replace their Apple mobile devices with Google products now.
Therein is the real issue for Apple. The problem for Apple is that their fans love their devices, sure the iOS perhaps too, but devices are what Apple truly sells. So they must continually develop new ones to keep the customer base satisfied and stay in the mobile competition. The moment they stop production of products though, their profit margin eventually will begin to fall. Google, as their competition with Apple goes, is in the business of OS development (Android) and allows as many vendors to develop products for them as they want. Surely some are able to compete with Apple, such as Samsung products.
Can Apple really stand a chance in this rivalry between the two?
We’d like to get your feedback.